The screenshot above is from a samepoint search about Sharpie. As you can see, they have a decent social media presence given that they're a marker company. With 5,020 social mentions, it is clear to see that Sharpie is a point of discussion in social media.
One way that Sharpie communicates with its customers is through their blog. They post various types of media including articles, pictures and videos to share some creative ways that people are using sharpies. Check out their blog by clicking on the Sharpie logo!
Another way that I've been introduced to a lot of social media about Sharpie is StumbleUpon. StumbleUpon is a tool that allows users to stumble through websites based on their interests. When I've stumbled, I come across a lot of websites about Sharpie artists and Sharpie art. One of my favorite articles was about a man named Says Kratzer who decorated his entire basement with Sharpies! Click on this photo of his basement to read the full article.
Sharpie is also very prevalent on YouTube. Similar to their blog, the YouTube videos about Sharpie are mostly creative ways that people are using the markers. Sharpie has such a strong fan base who are posting videos like this one and inspiring people to figure out cool new ways to use Sharpie markers.
Finally, I recently found Sharpie on TED.com, a website that is "devoted to ideas worth spreading." I think it's pretty cool that Sharpie was featured in a TED video when they won the "ads worth spreading" contest.
What I love about this ad is that it is consistent with Sharpie's other messages. They are all about motivating people to be creative with their markers. Sharpie's videos and advertisements featured in social media are a powerful tool that they are using to motivate the groundswell to use their product.
I was attracted by the title of your blog. I think it was an interesting and creative use of an oxymoron. Also, it gave the opportunity to finally use the word oxymoron in a sentence.
ReplyDeletewow.. this video gives me so much inspiration... I love his passion.. there is a bigger message that the brand carries. I think this sort of emotional appeal is what will connect most people to the brand. It a great idea to run a series of such brand evangelists and promote the product! The product really delivers and the testimonial speaks volumes :)
ReplyDeleteI love the many ways you used to illustrate the appeal of Sharpies, especially the video about Boey, which I think is so whimsical and inspiring. It says volumes about what Sharpies can mean in someone's life. I also love the picture you included of the guy who decorated his entire basement with Sharpies. Congrats!
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