One brand that is using social media interestingly is Krazy Glue. This is a glue company that produces a type of "superglue" that is incredibly strong.
Krazy Glue released the following commercial in 2010. What's unique about this commercial is that it follows a trend of high adrenaline stunts in advertising, and it also urges people to go to their Facebook page to see if it is real or not:
I think that this commercial is effective at drawing people in to the product and the brand. I not only vividly remembered this commercial after airing it, but I remembered what brand it was for, what they produce, and also how strong their glue actually is.
Also interestingly, this company asks that you "Like" it's Facebook page before you get to see the behind-the-scenes footage.
Check out their page to see for yourself!
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