GoPro

One company that is using social media, particularly Youtube as a huge part of their marketing is the GoPro camera company. GoPro cameras are being used by a wide range of people from extreme athletes to people who put them on their dogs. Their cameras can be worn and are shock and water proof. From trained athletes to amateur videographers, GoPro cameras are offering a unique perspective.



What is so effective about the way that GoPro is represented on youtube is that videos are a mixture of videos that are uploaded by the company itself, and videos uploaded by customers. The groundswell is working in this company because both users and the company are contributing content through the same social media outlet. One cool example of a video by GoPro is the following:





This video is exciting to watch because GoPro cameras put viewers in the shoes (or skiis) of the athletes.















In addition to being used by professional athletes, GoPro cameras have emerged in various experiments on Youtube. One type of experiment has resulted in videos like this one:








Videos like these have created a strong brand image for GoPro. They are coupling user and GoPro sponsored videos with the actual sponsoring of professional extreme athletes. At this years Winter X Games, GoPro sponsored athletes like Shaun White. Of course, some results of this partnership have emerged on Youtube as well:

A combination of social media marketing, and a strong response by average users have led GoPro to be a recognizeable, well represented brand.